HOW CAN WE ACHIEVE THE BEST PRICE IN THE PRESENT MARKET PLACE? by Keith Trigg
- Categorized in: Life
Choose the Right Agent!
Speak to more than one agent to see which agent you feel most ‘at home’ with, because you will be seeing a lot of them during the time you market your property. Choose one who you feel is honest and trustworthy and most important of all, one whom you like. They must be enthusiastic and give the feeling that they will be proactive in selling your home.
Value for Money
You can typically expect to pay a commission of between 1.75% and 2.5%. Don’t make the simple mistake of choosing the cheapest agent! If an agent easily reduces their own fees, how effective will they be when negotiating your price with the buyer? In a market that is more challenging your estate agent will have to work that much harder on your behalf so now is the time not to cut corners. Just remember the expression: ‘You get what you pay for.’
Get the Price Right
Your property will attract most interest during the first three to four weeks of marketing so getting the price right initially will get you off to the best start.
Beware! Some agents will overvalue your property to try to secure your instruction and subsequently put pressure on you to reduce the price when the property fails to sell.
If the price is too high to start with, you waste the initial period of activity and this will mean a delayed sale often at a lower price that could have been obtained if initially priced correctly.
After many years of rising prices it may seem daunting to consider marketing your home at a lower price. However, if you are moving up the property ladder you will benefit with a reduced price on your next property and in most cases you should come off better.
They say presentation is everything! You need to inspire buyers to view your home so make sure your agent produce a high quality brochure, which must include numerous high quality photos. Your home must stand out from the crowd!