A poorly fitting bra will:

• Not give an appropriate amount of support and over time lead to saggy breasts

• Add the appearance of weight to the tummy area as breasts sit on the tummy instead of being lifted up
• Lead to low esteem if we are not happy with our appearance and shape
• Lead to back and shoulder problems, particularly in ladies with larger breasts, as the bra will not be taking enough of the strain
• Cause shoulder indentations

All this can be  improved by wearing a correctly fitting bra in the right style for your body shape.  Advice is available from professionals that understand this and can measure and fit you for your perfect bra.

The perfect fitting bra:

• Back is firm, lateral and doesn’t move
• Cup – wire is flat at front, goes round outside of breast and is back onto chest wall
• Breast fills cup and doesn’t come over the top
• No wrinkling and smooth silhouette