1 -Advertise to Reach New Customers.
Your market changes constantly. New families in the area mean new customers to reach. People earn more money - the shopper who wouldn't consider your business a few years ago may be a prime customer now.

2 - Advertise Continuously.
Shoppers don't have the store loyalty they once did. The National Retail Merchants Association states, “Mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to seek new ones.”

3- Advertise to Remain With Shoppers Through the Buying Process.
Shoppers go from store to store comparing prices, quality and service. Advertising must reach them steadily through the entire decision-making process. Your name must be fresh in their minds when they ultimately decide to buy.


5- Advertise Because it Pays Off Over a Long Period.
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A five year survey of more than 3,000 companies found that Advertisers who maintain or expand advertising over a five year period see their sales increase an average of 100%. Companies which cut advertising, averaged sales decreases of 45%.

6- Advertise to Generate Store Traffic.
 The more people who come into the store, the more possibilities you have to make sales. For every 100 items that shoppers plan to buy, they make 30 unanticipated "in the store" purchases, an NRMA survey shows.

7- Advertise to Make More Sales.
Advertising works! Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers are almost invariably the most successful.



9- Advertise to Keep a Healthy Positive Image.
In a competitive market, rumours and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the market place, regardless of the economy.

 Call The Stlye of Wight Sales Team to see how we can help your business GROW!

TEL. 07530386116