Sugar and Spice Lingerie is partnering with charity Against Breast Cancer to promote an innovative bra recycling scheme that will benefit women everywhere.  The scheme provides an eye-catching pink bra bank in the Ryde and Newport shops where unwanted bras can be deposited.

Recycling  bras prevents  them from being dumped into UK landfills each year and the charity recovers £1000 from every tonne donated . The scheme directs textiles to Africa where they help create local commerce and the scheme is also helping to create jobs in the UK.

Wendy Taylor-Hill, Corporate Manager at Against Breast Cancer said ‘We have received very positive feedback from retailers adopting the scheme and great warmth from the public for an idea that helps the environment as well as charity.  It seems the perfect solution on so many levels and we hope to see further take up of our banks as a result of  Breast Cancer Awareness month in October.

Sheila Wilson from Sugar and Spice said “Kate and I are pleased to be able to support this idea which enables our customers to recycle  their old bras for a cause that helps so many women.  During October we will be offering customers that make a donation to the bra bank 10% off new bras purchased as part of our support to the charity.  We will also be holding a special bra fitting event in collaboration with Royce Lingerie on 28^th October for ladies that have had breast surgery”   

Funds received from the scheme are put to work by the charity to support the research they are conducting into breast cancer, now affecting 1 in 8 women in the UK.

Anyone wishing to find a local bra bank or who wishes to use the postal recycling scheme for bras, mobile phones and ink cartridges can  go to www.againstbreastcancer.org.uk for further information or call Wendy at the charity on 01235 534211.

11a St Thomas Square, Newport, Isle of Wight, PO30 1SN  Tel: 01983 525285

60 Union Street Ryde, Isle of Wight, PO33 2LG  Tel: 01983 614293