Mermaid Gin Lands major new retail opportunity
Isle of Wight Distillery’s Mermaid Gin in now available to purchase from World Duty Free, one of the largest retailers. The Island’s very own gin has a dedicated display and is available to buy in Southampton Airport.
The New retail agreement was officially launched this week at Southampton Airport with the help of a real life mermaid and is already proving to be one of the airports best selling local spirit. Southampton Airport welcomes of 2 million passengers through its doors each year, making this the highest profile retail outlet for Mermaid Gin.
World Duty Free Group is the overall market leader in the European airport retail heartlands of Spain and the UK, with a substantial international presence in the Middle East, North America, Latin America and the Caribbean.
“We are delighted to welcome Mermaid Gin to World Duty Free at Southampton Airport. It is great to be able to support the region and sell a truly local product which will be available to all passengers flying through. We wish Mermaid Gin all the best.”Andy Dent
“We are extremely pleased and proud to have our flagship product on display at Southampton Airport. This is a great opportunity to show the whole world what the Isle of Wight can produce and really put ourselves on the map.”Xavier Baker