Through Nature’s Lens

Alice Greenfield is a photographer and filmmaker based in Cowes, and the co-founder of Adrift Visuals, a production house dedicated to outdoor brands. Her work takes her across the globe, creating commercial video and photography campaigns for adventure-driven companies. When she’s not traveling, she can be found on the Isle of Wight, camera in hand, capturing the rhythm of the ocean.

Her connection to nature is deeply intertwined with her love for the photographic process. However, this connection wasn’t always there. Alice once had a safe, comfortable job in London as a Video Producer, creating high-profile content for brands she couldn’t connect with. Companies that, in her eyes, showed little respect for nature or the urgency to protect it. As her love for the city faded, she made a promise to herself: to take her office outdoors, to let her lens tell the stories of nature, and to build a life that felt truly free.

Fast forward to today, and she has done just that. Mondays are now her favourite day of the week. She thrives on the unpredictability of this work, where each day presents a new opportunity to chase light, movement, and raw beauty. For Alice, success isn’t measured in titles or paychecks – it’s in the freedom to step away from her desk in the middle of the day, breathe in the sea air, and explore the Island she’s lucky enough to call home.

Though Alice wasn’t born on the Isle of Wight, her roots run deep. Her mother was from here, and they spent countless childhood hours at Compton Bay – a place that still holds a special place in her heart, especially when the tide is low, and the sun hangs above the horizon with a hazy glow. It was at Compton, standing on the shore, that she decided to start her own business. During the long lockdown days, she honed her craft, creating films and refining her vision. While her work now takes her to some of the most incredible views across the globe, Alice still misses Compton deeply when she’s away.

Adrift Visuals was born in 2020 and co-founded with her partner, Sam Morris. In the early days, Alice began sharing more lifestyle and landscape images on her personal Instagram, Shot by Alice. Over time, she developed a strong community of nature and photography-loving followers. It became a space where she shared not only her images of the ocean, but also behind-the-scenes moments, showing how she uses her equipment to capture the world around her. Last year, she held her first-ever photography workshop on the Island in partnership with Sony. Becoming a brand ambassador in 2021 was a huge milestone for her, and since then she has had the privilege of sharing her experience with their ecosystem. It felt like a full circle moment for Alice to share her passion with a group of people right here on the Island.